Loyalty doesn’t always pay when it comes to broadband. Many providers increase prices after your initial contract ends, counting on customers staying put out of habit. In 2025, with broadband deals changing faster than ever, switching providers could save you hundreds of pounds (or riyals) a year.
1. The Loyalty Penalty
Broadband companies often reward new customers with great promotional rates but increase monthly costs for existing ones. If you’ve been with the same provider for more than two years, you’re probably paying much more than new customers.
2. Benefits of Switching
- Lower Monthly Bills: New-customer deals are often 20–40% cheaper.
- Faster Speeds: Newer plans often come with upgraded technology.
- Better Bonuses: Cashback, gift cards, or free installation offers.
- Improved Service: Providers are constantly investing in better coverage and reliability.
3. How to Switch Easily
- Check your current contract: Make sure you’re out of the minimum term to avoid exit fees.
- Compare providers: Use comparison sites like FancyWW to view the latest offers.
- Pick a deal: Look for both price and reliability.
- Sign up: The new provider usually handles the switch, making it seamless.
4. Things to Watch Out For
- Hidden Fees: Some providers charge for installation or routers.
- Promotional Periods: Check what happens after the discount ends.
- Service Availability: Not all broadband types (like full fibre) are available in all areas.
Conclusion
Switching broadband providers isn’t just about chasing a lower bill. It’s about getting better value for your money — faster speeds, better rewards, and service that suits your needs. Don’t let loyalty cost you. Take 10 minutes to compare, and you could unlock huge savings.
👉 Start comparing today on FancyWW Broadband Deals and find the best offer for your home.